Brand Your Name ~ Part I

You’re a new author. You are using your real name, or after much consideration have decided to use a pseudonym. Great. You’ve taken the first step in branding your name. Go ahead and get to work on editing and revising your book but first…

What are you doing to brand your name? What steps are you taking to make sure that people know who you are and what kind of books you write?

One of the first things you should do is set up a Facebook fan page. It’s actually very simple. On your timeline or newsfeed, click on the down arrow on the far right side. You’ll see “Create Page.” Click on that and follow the very simple instructions to set up your fan page.

Are you done yet? Not be a long short. Now comes the hard part. You will actually have to get people to like the page. To do that, start with inviting your friends to like the page and make sure you’re posting about your writing life—what you’re working on, images you think will make great cover art, your blog posts, music related to your work, even memes about writing. Keep your fans interested and coming back.

Your likes will grow, slowly at first, but they’ll become enough soon that people you don’t know will be liking your page. Remember to always keep your posts positive and upbeat. Be the author without drama. Don’t rant.

Okay, you have your fan page up and running. You’re happy, there are far more likes that you thought possible. What’s next?

Set up a writing related blog. If your first book has yet to be published, talk about the process, do posts related to your story, volunteer to review books of fellow authors, reveal their cover art, or even participate in a blog tour for their releases. Make careful notes about those you assist—they will probably do the same for you when your book is ready for release.

Now it’s time to dive into the often turbulent waters of Twitter. Oh yes, this is very necessary.

Create your handle. Make it simple—something that describes you but is also easy to remember. This might take a few tries, as others may already have that same handle. Then think about your first tweet. Don’t use “This is my first tweet.” Be original. Talk about your dream to become an author, or what you’re working on. Finally, start following other authors, publishers, book sites. Get involved in conversations, and grow your feed by tweeting and retweeting daily.

That is the beginning of your online presence. Your next step is to build your offline presence. Some of these things can only be accomplished after your book is published, but you can begin to make yourself known at local bookstores. Introduce yourself to the librarian and discover someone who may be more than willing to assist you with your introduction to the world of being a published author. Make up business cards and leave them on community bulletin boards or with people who are interested in your work.

This is only the beginning of what will become a daily process you need to work in order to become known. You will find yourself bored, rethinking this process, and sometimes wanting to quit. But you can’t. Those stories demanding that you tell them aren’t going away. Your task now is to keep writing and finding people interested in what you have to say.