Giveaway






Oh, no, not I. I will never giveaway my books.

How many times have I heard this from authors? They all swear they’ll never participate in a giveaway of their books. Their logic is sound—who wants to give away something you’ve worked months and years to produce? However, these authors are missing a significant sales tool if they refuse to give away their books.

Did you know a giveaway can spark new sales of your book(s)?

Oh, yes, you can see a temporary uptick in sales following a giveaway. By promoting the giveaway heavily, you will attract the interest of new readers. Some may not click on that link until a day or so after the giveaway ends. Where your book was languishing, it’s now selling. We all love seeing those sales. True?

Another reason to do a giveaway is to offer a book free to one or several lucky winners. Again, you will have the added benefit of attracting readers who might purchase the book because they discovered that they actually like what’s in it.

Even better, you’re seen as an author willing to go that extra step for your potential readers. And those readers can also work for you.

How? you ask.

Quite simply, Amazon counts your book as a Best Seller whether you achieve that status with a giveaway or actual sales. No, you didn’t receive a royalty payment for the book, but you did get enough downloads that you broke through the top 100 books in a certain category. This means when you’re promoting the book after the giveaway, you can add a best seller widget to your images. Pretty impressive. Right? Looks awfully good up there beside or on your cover art. Attracts attention too. Everyone wants to read a best seller, to see how it got there.

So, before you decide outright that you’ll never do a giveaway, check out all the benefits you have from one. You might change your mind.



About the K.C. Sprayberry

Born and raised in Southern California’s Los Angeles basin, K.C. Sprayberry spent years traveling the United States and Europe while in the Air Force before settling in northwest Georgia. A new empty nester with her husband of more than twenty years, she spends her days figuring out new ways to torment her characters and coming up with innovative tales from the South and beyond.

She’s a multi-genre author who comes up with ideas from the strangest sources. Those who know her best will tell you that nothing is safe or sacred when she is observing real life. In fact, she considers any situation she witnesses as fair game when plotting a new story.

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Comments

Rachael Tamayo said…
True! My last free promo my sales stayed high for days afterwards. I was wondering why, this makes sense!
Martin Kloess said…
Thank you for the good advise