Promotion is something all authors today deal with on a daily basis. Well, most authors do; some have decided they don’t need to promote their books. Their fans will discover how great they are without doing anything (another blog for another day).
Exactly what kind of promotion should you do daily? Facebook, Twitter, Google +, and Twitter in addition to a blog are a great start. These social media giants will give you the opportunity to reach a lot of people over a short period of time. In order to catch and keep their attention, you will have to learn the ins and outs of promoting online.
First of all, you don’t just drop the link to your book and say, “Here it is. Buy my book everyone!” That’s a huge turnoff. You need to observe how other authors are promoting, what tools they’re using, and work out a promotion plan that works for you.
Just how do you examine how other authors do their promotion? By going through your feeds on the social media sites and noticing how they set up the post. Do they include an excerpt? Is their blurb part of the post? What types of hashtags are used? Did they tag their publisher (if they have one)? How is their cover art displayed—alone or on a postcard that has an inviting teaser?
Yes, you’re back in school, the school of hard promotion knocks. These other authors stuff you’re looking at represents many try and fail endeavors on their part. They’ve invested hours of time trying and changing their promotion so they’re presenting the information on their book in a pleasing manner that will allow someone to glance at the item as it scrolls past and make enough of an impression so the person clicks on it.
Next, watch to see how often these authors promote their books. It’s definitely not once a day and then you depend on others to share your information. The sharing part only comes if you’re sharing their work and that requires time on all social media sites. If you have multiple books published, you may have to do a few on one day and a few others on another day, so you don’t clog up feeds with just your work.
Like writing a book, promotion is necessary to find an audience. Don’t wait on someone to tell you how to promote, learn from what they’re doing.
About K.C. Sprayberry
Born and raised in Southern California’s Los Angeles basin, K.C. Sprayberry spent years traveling the United States and Europe while in the Air Force before settling in northwest Georgia. A new empty nester with her husband of more than twenty years, she spends her days figuring out new ways to torment her characters and coming up with innovative tales from the South and beyond.
She’s a multi-genre author who comes up with ideas from the strangest sources. Those who know her best will tell you that nothing is safe or sacred when she is observing real life. In fact, she considers any situation she witnesses as fair game when plotting a new story.
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